LaDress

JUN 23 - now: designer, MULTI PRODUCT, amsterdam, the netherlands


Working closely together with founder Simone van Trojen, I am working as a multiproduct womenswear designer. At LaDress we are introducing new products weekly within an ongoing rolling system, instead of the more traditional seasonal drops in fashion. I am designing jerseys (t-shirts and sweatshirting), soft wovens, denim, knits, tailoring, and outerwear.

Key to LaDress is that there is a big chunk of ‘rolling collection’: the collection consists of different pieces we have developped and perfected over time, and those return every season. Sometimes in a new colour, sometimes in a new fabric. This way we can tell a on-trend story whilst keeping bestsellers in the collection.

Next to that I have been expanding on the crepe tailoring by adding wool blends suiting, and I’ve introduced the LaDenim line, and adding more knitwear and jerseys.